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Global Tastes: Who’s Really Indulging in Wine & Cheese?
A Deep Dive into the World’s Most Passionate Consumers.
Philip Saparov
February 18, 2025
In partnership with
Greetings, fellow explorer of flavors and traditions!
Wine and cheese—two of the world’s most beloved indulgences, steeped in history, culture, and, of course, taste. But who’s really consuming the most?
Today, we uncork a fascinating journey across continents to uncover the regions where wine and cheese reign supreme. Some results might surprise you, while others reaffirm long-standing culinary traditions.
So grab a glass (and maybe a cheese board), and let’s dig in!
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Europe isn’t just a continent—it’s a way of life when it comes to wine and cheese. The numbers back it up: France, Italy, and Portugal lead the world in wine consumption per capita, with Portugal topping the charts at 61.7 liters per person per year.
France follows closely with 45.8 liters, while Italy enjoys 42.1 liters annually. This love affair with wine dates back thousands of years, with deep-rooted traditions in every sip.
But let’s not forget the cheese!
France takes the crown again with an average of 21.67 kg per person per year, followed by Germany and Italy. From Camembert to Parmigiano-Reggiano, cheese is woven into the fabric of European cuisine. In fact, some cheeses, like French Roquefort, are protected by law, ensuring they can only be made in specific regions with traditional methods.
🍷🧀 Did you know? Despite its small size, Portugal consumes more wine per capita than any other country in the world, even outpacing its larger neighbors!
The United States may not have the centuries-old winemaking heritage of Europe, but it more than makes up for it in sheer volume. Americans consume more wine than any other nation—33.3 million hectoliters per year!
While per capita consumption is lower than in Europe (around 12.1 liters per person), it’s growing as more people embrace wine culture. California, the country’s winemaking hub, not only produces most of America’s wine but is also home to some of its most dedicated consumers.
On the cheese front, Americans are serious about their dairy. The U.S. consumes around 17.87 kg per person annually, driven by favorites like cheddar, mozzarella, and Monterey Jack. While traditional cheese-making has European roots, the American cheese scene has exploded with artisanal varieties, rivaling some of the world’s best.
🍷🧀 Interesting fact: California’s Napa Valley alone produces nearly 475 million bottles of wine each year, making it one of the most productive wine regions in the world!
South America has always been passionate about wine, and Argentina leads the charge with 7.8 million hectoliters consumed annually. Malbec, its flagship grape, has gained worldwide fame, helping drive both domestic and international demand.
Chile and Brazil also play major roles in wine consumption, with Chile producing some of the world’s most affordable yet high-quality wines.
Cheese, however, is a different story. While dairy consumption is growing, Argentina leads South America with about 8.62 kg per capita annually, still far behind Europe and North America.
Brazilian and Chilean cheeses are becoming more prominent, especially with the rise of gourmet food culture, but cheese has yet to reach the status of wine in the region.
🍷🧀 Surprising stat: Argentina’s wine consumption fell by 6.2% between 2022 and 2023, as economic shifts and changing drinking habits impact traditional wine culture.
Wine and cheese consumption in Asia varies dramatically from country to country. Japan leads the region in per capita wine consumption, although it still lags behind Western nations. China, on the other hand, is consuming more wine overall, though preferences lean toward red wines due to traditional beliefs that red promotes health.
Cheese consumption, once almost nonexistent in Asia, is rising fast. Japan’s per capita cheese consumption is now at 2.6 kg and growing. South Korea and China are also seeing an increase in cheese interest, largely driven by Western food trends, fast food, and increasing exposure to international cuisines.
🍷🧀 Fun fact: While wine consumption in China has dropped slightly in recent years, the country is still home to some of the world’s largest vineyards!
Wine is gaining traction in Africa, but the continent’s biggest player remains South Africa, where per capita consumption sits at 7.4 liters. Thanks to a strong domestic wine industry and growing exports, South Africa is bringing African wine to the world stage.
Cheese, on the other hand, is still developing as part of local diets. While dairy is widely consumed, cheese hasn’t historically been a staple in many African cuisines.
However, in urban areas, especially in South Africa, Nigeria, and Kenya, interest in cheese is rising due to increased exposure to Western food and higher disposable incomes.
🍷🧀 Did you know? South Africa’s wine industry dates back to the 1650s, making it one of the oldest outside Europe!
Australia and New Zealand are serious about their wine. Australians consume about 25.5 liters per capita per year, putting them near the top of the global rankings. Shiraz is Australia’s signature grape, while New Zealand is famed for its Sauvignon Blanc.
Cheese is equally cherished, with Australia averaging 13.04 kg per capita annually. The region boasts a strong dairy industry, producing everything from classic cheddar to award-winning soft cheeses.
🍷🧀 Unexpected fact: New Zealand’s wine industry has exploded in the last 30 years, growing from just a few dozen wineries to over 700 today!
In the Middle East, wine consumption is minimal due to religious and cultural restrictions, with countries like Iraq and Jordan reporting consumption as low as 0.005 liters per capita. However, regions such as Lebanon and Israel have a rich history of winemaking, producing some of the world’s most unique wines.
Cheese consumption varies widely—while dairy is central to Middle Eastern cuisine, cheese tends to be fresh and used in savory dishes rather than eaten as a standalone snack. Lebanon and Turkey are among the biggest consumers of cheese in the region, often using it in traditional dishes like halloumi and labneh.
🍷🧀 Fascinating tidbit: Lebanon’s winemaking tradition dates back over 5,000 years, making it one of the oldest wine-producing regions in the world!
Final Sip & Bite
As we’ve seen, wine and cheese consumption are deeply shaped by history, culture, and economics. While Europe remains the undisputed champion, other continents are carving out their own traditions, introducing new flavors, and expanding their appreciation for these timeless delicacies.
Next time you enjoy a glass of wine or a bite of cheese, remember—you’re part of a centuries-old global tradition.
Cheers to the explorers of taste and knowledge!
Warm regards,
Shane Fulmer
Founder, WorldPopulationReview.com