Second Acts: The Rise of Senior Entrepreneurs

From golf clubs to boardrooms, seniors are rewriting the rules of work.

Author

Philip Saparov
June 12, 2025

Sponsored by

Greetings, curious explorer of human potential!

Retirement isn’t about slowing down anymore—it’s about starting up. More and more older adults are trading golf clubs for business plans, building second (or even third) careers that add purpose, income, and adventure to their golden years.

This week, we dive into this remarkable shift, guided by fresh data and insights from around the world. Why are retirees embracing entrepreneurship? Which countries are leading the charge? And how is this trend reshaping economies—and lives?

Strap in for a global tour of innovation, inspiration, and unstoppable ambition.

Let’s dive in.

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Once upon a time, retirement meant trading the boardroom for the beach, with days filled with hobbies and grandkids. Not anymore. Across the globe, seniors are increasingly becoming the architects of new ventures.

According to the Global Entrepreneurship Monitor, adults aged 55–64 now account for nearly one in four new business founders in developed economies—a remarkable 60% rise over the past decade. In the United States 🇺🇸, the share of entrepreneurs over 50 has soared by more than 50% since 2007.

Why? Part of the answer lies in shifting demographics—people are living longer, healthier lives, and many crave purpose and impact over idleness. What was once the twilight of a career is now the dawn of an entrepreneurial journey.

💡 Did you know? In Japan 🇯🇵, where the population is rapidly aging, nearly 40% of new businesses are founded by those over 60—a testament to resilience and reinvention.

Not every country makes it easy for retirees to reinvent themselves as business owners. Some nations have cultivated ecosystems that encourage—and celebrate—senior entrepreneurship.

Australia 🇦🇺 is a shining example, with a strong digital economy, accessible financing, and a culture that values innovation. Here, nearly 27% of new businesses are founded by people over 55.

Canada 🇨🇦 also leads the way, thanks to government programs that provide funding and mentorship for older founders, sparking a surge in second-act businesses.

Meanwhile, Germany 🇩🇪 is investing heavily in its "Silver Economy" initiatives—offering tax incentives, training, and networking programs that help retirees translate decades of expertise into successful ventures.

🔍 Interesting twist: In South Korea 🇰🇷, a government push to combat senior poverty has led to the world’s highest share of self-employed seniors—42% of people aged 65+ now work for themselves, turning necessity into opportunity.

Why are more seniors choosing entrepreneurship over golf? The reasons go far beyond financial security. For many, launching a business is a way to stay engaged, connected, and creative.

Data from the OECD reveals that 62% of senior entrepreneurs cite the desire to "remain active and engaged" as their primary motivation. Surprisingly, nearly half (48%) say they’re finally pursuing a long-held dream that they never had the time—or courage—to chase earlier.

Better health is a key factor, too. Thanks to medical advances and healthier lifestyles, retirees today enjoy more active years than ever before. And with the rise of digital tools and online marketplaces, barriers that once kept older founders out—like tech skills—are falling away.

📊 Fascinating shift: In Spain 🇪🇸, the share of seniors who list "social impact" as a reason to start a business doubled in just five years—proof that many retirees see entrepreneurship as a chance to give back.

Where are senior entrepreneurs focusing their energy? The answer: wherever experience counts. From consulting to health to artisanal crafts, older founders are diving into sectors that value wisdom and trust.

In the United Kingdom 🇬🇧, nearly 30% of senior-led startups are consultancies, capitalizing on decades of expertise. In France 🇫🇷, retirees are driving a boom in health and wellness ventures, from boutique yoga studios to cutting-edge dietary coaching.

Meanwhile, in the United States 🇺🇸, e-commerce is a favorite playground for older entrepreneurs. Seniors are leveraging digital literacy, social media, and flexible work models to build thriving online businesses from their living rooms.

💡 Surprise insight: In India 🇮🇳, retirees are breathing new life into traditional crafts. Senior-led cooperatives now account for 15% of the booming handmade goods export market—preserving culture while building wealth.

The rise of senior entrepreneurs is inspiring—but the journey isn’t always smooth. Access to capital remains the number one hurdle. Many lenders still view retirees as risky investments, despite their proven resilience and wealth of experience.

Digital skills, though improving, can be another barrier. Some older adults lack the confidence to navigate social media, e-commerce platforms, or digital marketing. Yet training programs are closing that gap fast.

Age bias also lurks in unexpected corners. The European Investment Bank found that senior entrepreneurs are 25% less likely to secure venture capital than their younger counterparts—even though their businesses are statistically more likely to succeed.

📌 Unexpected win: In Brazil 🇧🇷, recent studies reveal that senior entrepreneurs are actually 30% more likely to achieve profitability in their first year than their younger peers—a statistic that challenges common stereotypes.

Senior entrepreneurship isn’t just changing individual lives; it’s transforming economies. These ventures create jobs, fuel innovation, and foster intergenerational collaboration.

In the United States 🇺🇸, businesses led by those over 55 have created more than 3.2 million jobs over the past decade. In Germany 🇩🇪, "silverpreneur" programs have built mentorship networks where retirees pass on their expertise to younger founders, creating a ripple effect of growth.

Policymakers are taking notice. From tax incentives to training grants, governments are starting to recognize the enormous potential in this overlooked group. Senior entrepreneurs are reshaping the idea of retirement—from a time of withdrawal to a period of dynamic contribution.

💡 Did you know? The European Union 🇪🇺 estimates that senior entrepreneurs contribute over €120 billion annually to regional GDP—a figure set to climb as populations age and second acts become the norm.

So, where is this trend heading? The future of retirement may be more entrepreneurial than ever. With increasing life expectancies, pension systems under strain, and technology leveling the playing field, more seniors will likely seize the chance to turn passion into profit.

Countries like Japan 🇯🇵 are paving the way with initiatives like the "Life-Long Active Society," which promotes lifelong learning and entrepreneurship. Canada 🇨🇦 is also on board, with its "Encore Careers" program helping retirees pivot into new ventures.

For those considering a second act, the message is clear: age is not a barrier—it’s a secret weapon. As the world’s population ages, senior entrepreneurs are poised to become a force of transformation.

🔎 Future forecast: By 2030, seniors could account for over 35% of all new entrepreneurs worldwide, fundamentally reshaping retirement from an end to an exciting new beginning.

This week’s journey shows retirement isn’t the end—it’s the start of something powerful. Whether you’re eyeing your own second act or just curious about global trends, staying informed means staying ahead—and inspired.

Warm regards,

Shane Fulmer
Founder, WorldPopulationReview.com

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