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The World's Happiest Places (A Shocking Reveal)
What 7 joyful nations teach us about resilience, trust, and true wealth.
Philip Saparov
October 21, 2025
In partnership with
Greetings, seeker of clarity in a chaotic world!
What if the secret to lasting happiness isn’t found in wealth or politics—but in trust, connection, and how people live day to day?
This edition uncovers the world’s most unexpectedly content nations—places where joy endures even through crisis. The insights aren’t just fascinating—they’re usable. Where happiness survives, so can you.
Let’s dive in.
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If happiness had a capital, it might be Helsinki. Finland has topped the World Happiness Report six years in a row, and not because of sunshine or low taxes.
So what gives?
🇫🇮 Trust, for one. Over 80% of Finns trust their government, police, and fellow citizens—a rare feat in today’s fractured world.
🏥 Access to health and education is universal and affordable.
🌲 And then there’s nature. Most Finns live near forests, lakes, or coastlines—and they use them. The concept of “Everyman’s Right” allows anyone to roam freely through the wild.
Most surprisingly, Finnish people don’t even describe themselves as especially cheerful. Instead, they define happiness as contentment, balance, and lack of unnecessary stress—a more sustainable model than momentary bliss.
🔍 Curious contrast: Though it’s the happiest country, Finland ranks only 37th in global sunshine hours. Apparently, joy doesn’t need sunlight.
“Pura vida” isn’t just a phrase in Costa Rica—it’s a worldview.
Despite regular bouts of economic uncertainty and rising income inequality, Costa Rica remains one of the happiest places on Earth, according to the Happy Planet Index and Gallup polls.
What’s the secret?
🌴 Nature again plays a role: 25% of the country is protected land, and outdoor lifestyles are the norm.
🧑⚕️ No army since 1948 has allowed the country to redirect funds to education and healthcare.
👨👩👧👦 But most importantly, social bonds remain strong. Multi-generational households are common, and community life is deeply rooted.
Putting it into perspective: Costa Rica’s GDP per capita is less than a third of the U.S., yet it outranks the U.S. in life satisfaction in multiple global surveys.
📊 Interesting stat: Costa Ricans have one of the highest healthy life expectancy rates in the Americas—despite spending far less on healthcare than their northern neighbors.
Imagine a country where success isn’t measured by GDP, but Gross National Happiness. That’s Bhutan.
This Himalayan kingdom made waves in the 1970s when it declared that well-being mattered more than wealth. Since then, it has baked happiness into its national constitution.
But Bhutan isn’t utopia. It's a poor country with a limited infrastructure is limited.
And yet...
🙏 Spirituality is central: With strong Buddhist traditions, people are trained to reflect on impermanence, compassion, and community.
🌄 Nature is sacred: Forests cover 70% of the land, and it's the only country in the world that absorbs more CO2 than it emits.
📚 Education is conducive to emotional intelligence as much as academics.
🔎 Little-known fact: Bhutan offers free meditation in schools and workplaces—endorsed by the government as essential to public well-being.
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Few countries have faced more turmoil than Colombia. Decades of civil war, displacement, and drug violence have shaken the nation deeply.
And yet, when global happiness surveys come around, Colombians often report higher-than-expected levels of life satisfaction.
Why?
💃 Cultural resilience: Music, dance, and family celebrations aren’t just entertainment—they’re therapy.
💞 Strong social ties: Colombian society is intensely community-oriented, offering support networks even when institutions fall short.
🎓 Optimism bias: Surveys show Colombians are incredibly hopeful about their futures, despite challenges.
Surprisingly, Colombia frequently ranks among the top 10 in the Gallup Global Emotions Report, outscoring many wealthier, more stable nations.
🎉 Unexpected gem: Medellín, once the murder capital of the world, is now hailed as a model of urban innovation—and hosts one of Latin America’s largest annual flower festivals.
Vietnam might not appear on traditional happiness lists, but don’t be fooled.
It’s one of Asia’s most optimistic societies, especially among older citizens—many of whom lived through war and poverty, yet report high levels of life satisfaction.
Here’s why:
📈 Steady economic growth has lifted millions out of poverty in the last 30 years.
🍜 Affordable living and simple pleasures—from daily market visits to motorbike rides—define the lifestyle.
👪 Family and generational unity remains strong, with grandparents often helping raise children.
For expats and digital nomads, Vietnam is becoming a hidden gem—with low costs, warm communities, and a pace of life that feels both energetic and serene.
🔎 Unexpected insight: Vietnam's capital, Hanoi, has a "happiness index" 20% higher among elders than in younger populations—proving that joy often grows with age and perspective.
Portugal went through economic disaster in the early 2010s. Austerity measures slashed wages, unemployment soared, and emigration skyrocketed.
But a decade later, it’s bouncing back—not just economically, but emotionally.
🏖️ Laid-back lifestyle: A culture that values slow meals, long conversations, and seaside strolls is hard to shake—even in crisis.
🌍 Rising expat community: Global citizens are flocking to Portugal for its quality of life, creating new economies and friendships.
❤️ Healthcare and safety: Portugal ranks among the safest countries in the world and offers universal healthcare.
Even amid slow growth and high public debt, life satisfaction is rising steadily.
🏆 Fascinating stat: Portugal is one of only a handful of countries where happiness among retirees is higher than among working-age adults—a key insight for anyone considering where to spend their post-career years.
At first glance, Japan seems an odd fit in a happiness newsletter. Suicide rates, work stress, and aging demographics make headlines.
But scratch the surface, and a quieter story emerges.
🍵 Ritual and routine provide stability and serenity—whether through tea ceremonies, seasonal festivals, or even the perfection of everyday tasks.
🌸 Connection to nature is spiritual, from cherry blossoms to forest bathing (shinrin-yoku).
🤝 Social responsibility and mutual respect create a collective sense of dignity.
Japan may not top global happiness rankings, but it ranks high in emotional well-being among elders, and in life satisfaction among those engaged in community life or traditional practices.
🔎 Interesting insight: In Okinawa, Japan’s famed “blue zone,” elders live long, joyful lives thanks to moai—tight-knit social groups formed in childhood that last a lifetime.
So what do Finland, Colombia, and Bhutan have in common?
Not weather. Not wealth. Not even consistent peace.
What unites the happiest places in hard times is something subtler: connection, trust, and meaning. Joy survives where people feel safe, seen, and useful—no matter the chaos outside.
As you reflect on your next chapter—whether it’s where to retire, raise children, or simply visit—consider not just how much a place offers, but how it makes people feel.
Because in the end, the best investment might be in the geography of joy.
Warm regards,
Shane Fulmer
Founder, WorldPopulationReview.com
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